Client Spotlight: The Bike Rack

The Bike Rack is a full service independent bicycle dealer located in the Logan Circle area of Washington, DC. Selected as the best bike shop in Washington, DC, The Bike Rack’s online presence looked visually appealing but lacked clear information pathways and a content management system that allowed for content to be easily updated.

Inward Out Designs researched best practices adopted by bike shops across the country, reviewed two years of web traffic data and spoke with stakeholders to develop a comprehensive information architecture while showcasing The Bike Rack’s community-value and commitment to customer service. The professional, SEO-driven website uses the small web design package. Visit The Bike Rack